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The advertising of food and drink high in fat, salt or sugar (HFSS) has been an important issue for the Advertising Association for over 20 years. Since 2008, when the restrictions on the advertising of these products were first introduced, we have advocated industry’s position both to Government and in the media regarding the rights and responsibilities of advertising HFSS food and drink to the consumer. The UK today has some of the strictest rules in the world governing the advertising of HFSS food and drink, especially to children.
In this section, you will find information and resources outlining our position, especially in the context of Government plans for further restrictions on the advertising of HFSS products.
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