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Consumer trust is vitally important to the success of the advertising industry. Organisations can and should already be acting in the right way: using such information responsibly, honestly and carefully and respecting each individual’s personal choices. This section of the website provides a one-stop shop of resources and tools for anyone handling personal data or interested in the relevant policies and industry standards. It is not intended to be a substitute for legal advice, anyone seeking further information should do so through a legal professional.
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