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This section is dedicated to our work around children and young people.
Media Smart, the UK advertising industry’s education programme, enables young people to confidently navigate the media they consume and to identify, interpret and critically evaluate all forms of advertising. The non-profit organisation creates free media and digital literacy resources for teachers, parents and youth organisations working with 7-16-year olds, which look at important subjects like social media and digital advertising, influencer marketing and body image. Learn more about Media Smart at www.mediasmart.uk.com. If you are a member, you will also be able to see dedicated reports by Credos that provide insight on advertising with regards to children and young people.
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