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Some big questions about advertising are perennial, and they are among the most frequent queries.
Advertising’s critics, students and practitioners alike want to understand the same fundamental truths about the nature, role and effects of advertising.
Advertising’s Biggest Questions is a collection of essays which look to answer some of these questions. But by their very nature, the answers are not simplistic.
These essays look to encourage informed debate and contemplation of such questions, as well as hopefully helping those who seek to understand – and promote or defend – advertising’s role in society and the economy.
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