The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Action 3

Improve the Experience & Representation of Talent from Working Class Backgrounds

Why?

PEOPLE FROM A PROFESSIONAL/ PRIVILEGED BACKGROUND

outnumber working class people by almost two to one – we need to open up our industry to all.

72% of the industry
have a degree

compared to 48% of the UK working population.

Those from professional backgrounds are significantly over-represented:

64% vs 37%
UK working population

Those from working class backgrounds are under-represented:

19% in sample vs
39% UK working population

Those attending an independent/fee paying school between the ages of 11-16 are over-represented: 20% vs 8% national average.

This increases to 28% at C-suite

Those from the most disadvantaged backgrounds are significantly more likely to leave the industry:

21% compared to just 12%
industry average

Our events

More information on each action can be found by watching our launch and How To events below.

Our events featured image
All In directory

A showcase of industry initiatives that recruit, support and advance diverse talent.

All In directory featured image
Get in Touch
Close Modal
Get in
Touch

If you would like to tell us about anything which you think should be included in the All In hub directory, please tell us about it using the form or email us at inclusion@adassoc.org.uk