advertising practitioners with a disability are likely to leave their company – we have to retain this talent.
with 22% likely to leave their organisation compared to 12% industry average.
compared to 12% of non disabled.
9% vs 14% in the working population and 20% in the working age population.
yet they are unable to access a majority of websites. This would be a vital first step in moving towards better inclusion for people both within your organisation and those looking to enter the industry.
– as per the Disability Equality Act (2010). If your website does not meet certain design standards, then you could be sued for discrimination.
Firstly begin by talking to your tech team and together, undertake an independent audit of your website. These can be provided by many companies such as the 2 listed below but do look around and obtain a few quotes:
An audit/widget will look at things like use of ALT text, Keyboard access, Colour contrast and Link text. Sites are assessed against an international benchmark for accessibility and there are three levels “A”, “AA” and “AAA” which determine how compliant your website is.
If undertaking an audit you will receive a written report outlining areas for improvement which your web team will then be able to implement. Budget will be required for both the audit and changes required and can be costly so we advise securing the budget as soon as possible or, including the amends when your website is next due an update. You could also stagger the updates over time to help spread the cost.
More information on each action can be found by watching our launch and How To events below.
A showcase of industry initiatives that recruit, support and advance diverse talent.
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