The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Welcome to the All In Hub

Here you will find the All In Census and Action Plan, links to watch the All In Summit and our Directory of useful resources.

The All In Census was the UK Advertising’s first and biggest industry-wide survey created by the Advertising Association, IPA, ISBA and Kantar. The All In Census gathered comprehensive data from over 16,000 advertising and marketing professionals and provides new insights on the representation and experience of the UK advertising’s workforce plus, data to benchmark progress from.

Our All In Report sets out three initial areas of focus for the industry to achieve greater inclusivity. Further phases of actions are being developed and will recognise and account for other areas for the industry to address. Our aim is to build a workplace where everyone feels they belong and to track progress, we plan to repeat the All In Census in March 2023, and every two years thereafter.

All In directory

A showcase of industry initiatives that recruit, support and advance diverse talent.

All In directory featured image
Inclusion working group
Kathyrn Jacob

CEO,
Pearl & Dean & Chair of IWG

Bobi Carley

Head of Media & Lead on D&I,
ISBA

Leila Siddiqi

Associate Director - Diversity,
IPA

Sarah Jenkins

Managing Director,
Saatchi & Saatchi

Jane English

Marketing Lead,
Channel 4

Jerry Daykin

Senior Media Director, EMEA,
GSK

Ali Hanan

Founder & CEO,
Creative Equals

Sharon Lloyd Barnes

Commercial Director,
Advertising Association

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If you would like to tell us about anything which you think should be included in the All In hub directory, please tell us about it using the form or email us at inclusion@adassoc.org.uk