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The Advertising Association/ WARC Expenditure Report
The most trusted source of advertising spend data
About AA/WARC
The Advertising Association/WARC Expenditure Report provides detailed advertising spend figures for all major media in the UK. Every quarter, the UK media are surveyed to produce the UK’s most reliable adspend data. In addition to providing this, the Report includes comprehensive advertising forecasts for the next two years, helping agencies, analysts, media owners and advertisers with budgeting, forecasting and risk analysis.
The Expenditure Report helps to identify trends, access your position in the marketplace, allocate budgets, create rigorous business plans and make better informed decisions based on reliable data.
Adspend Archive
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An annual subscription to the AA/WARC Expenditure Report will give you:
- Comprehensive data and forecasts for all major UK media, updated quarterly
- Instant online access to over 100 standard tables
- Full access to all historical advertising expenditure data (back to 1982)
- Media usage trends
- Economic trends
- Data supplied in Excel format for easy manipulation
Advertising Association members receive a discount on subscriptions.
About the AA/WARC data
The Advertising Association and WARC undertake quarterly surveys of all media types. The revenue figures collected are before the deduction of agency commission, but after the deduction of all negotiated discounts. With the exception of direct mail, production costs are excluded. The AA/WARC data covers the following categories: General, newsbrands, magazine brands, television, radio, outdoor, cinema, direct mail, internet & mobile.