The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

The Advertising Association/ WARC Expenditure Report

The most trusted source of advertising spend data
About AA/WARC

The Advertising Association/WARC Expenditure Report provides detailed advertising spend figures for all major media in the UK. Every quarter, the UK media are surveyed to produce the UK’s most reliable adspend data. In addition to providing this, the Report includes comprehensive advertising forecasts for the next two years, helping agencies, analysts, media owners and advertisers with budgeting, forecasting and risk analysis.

The Expenditure Report helps to identify trends, access your position in the marketplace, allocate budgets, create rigorous business plans and make better informed decisions based on reliable data.

About the AA/WARC data

The Advertising Association and WARC undertake quarterly surveys of all media types. The revenue figures collected are before the deduction of agency commission, but after the deduction of all negotiated discounts. With the exception of direct mail, production costs are excluded. The AA/WARC data covers the following categories: General, newsbrands, magazine brands, television, radio, outdoor, cinema, direct mail, internet & mobile.

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