The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Ad Net Zero, All For None

Join Ad Net Zero and help tackle the climate emergency

Be part of our industry-wide drive to reduce the carbon impact of developing, producing and running advertising to real net zero by end 2030 and commit to make practical changes in the way you run your advertising operations.

To join Ad Net Zero, please email adnetzero@adassoc.org.uk

The Ad Net Zero report

Our Ad Net Zero report is available for free to every advertising professional. It includes a simple check-list of actions for you to make rapid change in your day-to-day business operations. Enter your email address below to download the report.

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Introducing the Ad Net Zero Essentials Certificate

This is a qualification to help people working in the advertising and marketing services industry to understand the climate crisis and the practical steps they can make in their day-to-day working lives to help our industry achieve net zero emissions by 2030.

Find out more about the Ad Net Zero Essentials Certificate
Watch the Ad Net Zero Global Summit

On 3 & 4 November we hosted the Ad Net Zero Global Summit to discuss how our industry can play its role in tackling the climate emergency. It was broadcast live from STV’s studios in Glasgow during COP26 and was attended by more than a thousand advertising professionals worldwide. A stellar line-up of speakers from companies such as Unilever, Mastercard, Pepsi, WPP and Facebook took us through the inspiring two days with a mix of thought leadership sessions and practical workshops.

You can now watch the Summit back for free on demand.

Watch the Ad Net Zero Global Summit featured image
Download the Ad Net Zero Guide

Access the latest guidance and practical advice on how to measure and reduce carbon emissions during the operational process of advertising. The Ad Net Zero team have created this Guide using insights and tips drawn from the Ad Net Zero supporter base with the aim of simplifying the complex issue of climate action. Enter your email address below to download the Guide.

The Ad Net Zero Action Plan
Action 2

Curbing emissions from advertising productions

Action 3

Curbing emissions from media planning, buying and distribution

Action 4

Curbing emissions through awards and from events

Action 5

Harnessing advertising's power to support consumer behaviour change

Our Ad Net Zero Supporters
Watch the launch event

Ad Net Zero launched on 18 November 2020. Speakers at the launch event included Keith Weed, former AA President, Sky’s Debbie Klein, WPP’s Mark Read, Unilever’s Seb Munden and James Best and Heather Young of Credos. It also included a live Q&A involving our Chief Executive, Stephen Woodford.