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Getting your house in order - advertising business operations
Be part of our industry-wide drive to reduce the carbon impact of developing, producing and running advertising to real net zero by end 2030 and commit to make practical changes in the way you run your advertising operations.
To join Ad Net Zero, please email adnetzero@adassoc.org.uk
Our Ad Net Zero report is available for free to every advertising professional. It includes a simple check-list of actions for you to make rapid change in your day-to-day business operations. Enter your email address below to download the report.
This is a qualification to help people working in the advertising and marketing services industry to understand the climate crisis and the practical steps they can make in their day-to-day working lives to help our industry achieve net zero emissions by 2030.
On 3 & 4 November we hosted the Ad Net Zero Global Summit to discuss how our industry can play its role in tackling the climate emergency. It was broadcast live from STV’s studios in Glasgow during COP26 and was attended by more than a thousand advertising professionals worldwide. A stellar line-up of speakers from companies such as Unilever, Mastercard, Pepsi, WPP and Facebook took us through the inspiring two days with a mix of thought leadership sessions and practical workshops.
You can now watch the Summit back for free on demand.
Access the latest guidance and practical advice on how to measure and reduce carbon emissions during the operational process of advertising. The Ad Net Zero team have created this Guide using insights and tips drawn from the Ad Net Zero supporter base with the aim of simplifying the complex issue of climate action. Enter your email address below to download the Guide.
Getting your house in order - advertising business operations
Curbing emissions from advertising productions
Curbing emissions from media planning, buying and distribution
Curbing emissions through awards and from events
Harnessing advertising's power to support consumer behaviour change
Ad Net Zero launched on 18 November 2020. Speakers at the launch event included Keith Weed, former AA President, Sky’s Debbie Klein, WPP’s Mark Read, Unilever’s Seb Munden and James Best and Heather Young of Credos. It also included a live Q&A involving our Chief Executive, Stephen Woodford.
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