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Have you read our latest Advertising Pays report?

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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Have you read our latest Advertising Pays report?

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
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Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Have you read our latest Advertising Pays report?

About Us

The Advertising Association represents UK advertisers, agencies, media owners, and tech companies. Founded in 1924, we promote the rights, roles and responsibilities of advertising domestically and internationally, acting as the link between practitioners and the politicians and policymakers whose decisions impact the sector. In concert with the advertising industry’s think tank Credos, we produce and disseminate research and reports that enable our members to make informed decisions. Our work is focused around a number of policy areas and industry programmes including trust in advertising, data and e-privacy, digital advertising, promoting growth and many more.

Mission Statement

We promote the role and rights of responsible advertising and its value to society and the economy by acting as the connection between industry professional and policy-makers

Our Network
Our Team Our Board Our Council Front Foot
Our Members
Alliance of Independent Agencies
AOP
APA
CAA
Channel 4
COBA
Discovery Communications Europe
DMA
Facebook
Global Radio
Google
IAB
IPA
IPM
ISBA
ITV
MRS
News Media Association
Outsmart
Pinterest
Professional Publishers Association
Radiocentre
Royal Mail MarketReach
Sky
Snap
Spotify
TikTok
Twitter
Verizon Media
Viacom
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Our members are at the centre of all we do at the Advertising Association. Front Foot is our industry’s exclusive member network, made up of over 50 businesses from across advertisers, media owners and agencies.

Our members receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Public Affairs briefings and regulatory advice.

Become a member today