The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Action 1

Improve the Experience & Representation of Black Talent

Why?

One in three

of our Black colleagues in advertising don’t feel
they belong in our industry – this has to change.

22% of Black people

reported discrimination due to ethnicity
vs 3% of people overall.

Nearly a third (32%)

of Black respondents reported that they are
likely to leave the industry due to a lack
of inclusion and/or discrimination experienced.

12% of Black people

have experienced verbal harassment at work.

Black people are 7x

more likely than the industry average
to experience racial discrimination.

Just 1%

of C-suite leaders are Black.

Our events

More information on each action can be found by watching our launch and How To events below.

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All In directory

A showcase of industry initiatives that recruit, support and advance diverse talent.

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